How do you feel about viral marketing?
I first read a couple of months ago that one of our Writers Conference alumni, Mary Hampton, was a “co-author” to Don’s new book. Wow! I fell for it and congratulated Mary on FB. Then this morning on FB I saw that another alumni and mentor for our Head Start mentoring clinic this spring, Tricia Goyer, was the co-author! Being exceptionally bright, I murmured, “Something’s fishy here.”
I did some research and, behold, Thomas Nelson personnel blogging about “You too can be a co-author with Don Miller”! Fill in the blanks and add a comment about working with Don — and “walla” . . . Don’s wakky idea for marketing to get the title of his book out there in the public. So I said to myself, “Self, why not just for fun? And make it silly so people would know it was a joke.”
Check it out at: Rachel Williams Co-author for Don Miller’s New Book
How close to the line should we go for marketing? Does this sell books or merely bring laughs and build community around humor? Good questions to ponder in your spare time today. Let me know how you feel about this.
Totally apart from viral marketing . . . how are you doing on your saving program for 2010 Writers? Faculty are already being invited and I’m waiting for some specific information on our keynote speaker so that I can let the secret out. It’s going to be something special and different. Can’t wait. Hope you’re excited, too. Check the website in the next couple of weeks for the denouement!