BLOGGER: ANN BYLE
A Literary Agent with Credo Communications, Ann will teach an Afternoon Workshop, participate in an Agents Q&A, and meet with potential clients at the 2016 Mount Hermon Christian Writers’ Conference in March.
SMALL HOUSES OFFER BIG FIRST CHOICES
Publishing is difficult these days as publishers work hard to do more with less. Big houses are struggling to create sales in a market that isn’t buying as readily, reach readers whose attention wanders, and attract authors with monster platforms that promise big sales.
As publishers tighten their belts and raise the bar for authors, more and more writers are seeking publication. As an agent, I receive queries in my inbox sometimes once a day, including Saturday and Sunday. Sadly, most of these authors have little chance of getting a contract with a big, traditional Christian publishing house. Even authors with previously published books and a good platform have no guarantees.
Small publishers, once considered second best, are stepping into the widening gap between big houses and author contracts, offering authors publication credits and royalties. Here are a couple of reasons to consider a small house for your novel or nonfiction title.
- Small houses are more open to debut authors. One of my clients recently signed a contract with a growing house for her debut novel. The publisher was delighted with her writing and didn’t much care about her medium-sized platform.
- Small houses are great for niche-market books. A big house isn’t going to take on a book that reaches a relatively small market (such as parenting a special needs child or caring for elderly parents), but a small house can recognize the need for such a book and offer a contract.
- Small houses don’t need huge sales to make a profit. Of course small houses want to sell a lot of books, but they don’t need sales of 15-20,000 to break even. In fact, many small houses are thrilled with sales of 2,000 to 5,000. Which means they’ll look at books that will sell that many, thus allowing authors of really good books to find a home.
- Small houses offer personalized service. You won’t get lost in a sea of new books published the same time as yours, or in a backlist so vast it’s impossible to find your book. Usually a small house can devote a decent amount of attention to your book and you, offering advice and help when you need it.
- Small houses provide an avenue for sales. Authors can accrue good digital and print sales, which can mean additional book contracts and additional sales. If sales are large enough, a bigger house may take notice. Some authors, however, may want to stay with that smaller house for its personal service and good relationships.
- Small houses help authors build a deep contact list. Any author worth his or her salt will use their publication with a small house to build an email list, blog following, or website visit tally. A vital and growing contact list is worth more than gold, as any author and publisher knows.
As you research book publishers, consider a smaller house. These houses often offer the same benefits of a big house—marketing and publicity help, distribution network, quality editing and cover design—with a much more open acceptance policy. A small house may be the perfect fit for you.